Communication is key – be it for your relationship with a significant other, how you handle responsibility at work, or even that one-off text to your grandmother letting her know you’re still alive – communication lies in the center of success. When it comes to guaranteeing the safety of an event or function, tight lines of communication amongst all parties involved, coordinator and attendants alike, will determine if an event is successful or not.
To drive this point home, let us examine an instance in which communication faltered, and mayhem ensued. December 31st 2014, Shanghai – Thousands of people attend the annual riverfront promenade, eager to catch a glimpse of the infamous light show on New Year’s Eve. As Midnight approaches, crowds of people begin to rush down the promenade and up a staircase toward the riverfront. Suddenly, thousands of other attendees begin to rush AWAY from the riverfront, and down that same staircase. The outcome is what is known today as the Shanghai Stampede. Unbeknownst to half the attendees, and due to horrible communication from security, the light show was actually cancelled without an official announcement. No lines of public-facing communication were established, which saw a half and half split of attendees running toward and away from the riverfront, into a head-on stampede, killing 36 people, and injured some 47 others.[https://www.bbc.com/news/world-asia-china-30646918].
You see, not only is it important to have open lines of communication internally, but it is just as important, if not more important, to have open lines of communication to the public in case of any updates or scheduling changes that inevitably occur. Internally, you must make sure everyone is on the same page. As noted in the event safety blog on Social Tables: “Your staff needs to stay in constant communication. Be sure each staff member has a walkie-talkie.” https://www.socialtables.com/blog/event-planning/event-security-101/.
With consistent, open lines of communication, any hint of issues or danger can be effectively communicated throughout the internal team, and in many cases, requires updates or scheduling changes that must be clearly conveyed to the public. BrooklynVegan, a prominent music blog, noted the importance of communication during an emergency schedule change of a political speaking event at NYU: “Mayor Bill de Blasio today requested that NYU postpone and reschedule the classroom appearance by Milo Yiannopoulos for public safety reasons in light of the nearby Halloween parades and NYPD assessments of risk. Given the importance of close coordination between NYU’s Public Safety personnel and the NYPD to ensuring safety, the University agreed to the postponement.” http://www.brooklynvegan.com/milo-yiannopoulos-nyu-appearance-cancelled-over-safety-concerns/
A prime example of effective communication, safety concerns were noted by NYU Security, effectively communicated to the NYPD, in which this coloborative effort led to the decision to postpone, and eventually cancel this event.
Another example of incredibly diligent security measures occurred just this Summer, during a scheduled rap concert hosting the infamous Cardi B. Just thirty minutes before the scheduled start time of the concert in Indianapolis, attendees were notified that, “due to security threats”, the concert would be postponed and moved to a later date. [https://www.complex.com/music/2019/07/cardi-b-indianapolis-show-postponed-over-security-threat]. Though surly a bummer for fans excited to see their favorite stripper-turned-rapper, guaranteed safety for all parties involved is of foremost importance. Below you can see the incredible communication put on display by this obviously veteran concert staff and security teams.
Agreed upon by any publication outlining how to run a tight-ship at an event, communication is key to ensuring the safety of all parties involved. Be diligent internally to make sure everyone is on the same page, and be gracious to your attendees by letting them know what is happening – fast. Not only will your event run without a hitch, but your customers will leave happy, informed, and eager to come back next time.




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